Team Startupcity

• Elever raised $1.1 million in a pre-Series A round led by Brand Capital and CXOs to scale its quantitative, rule-based PMS platform.
• The firm aims to democratize institutional-grade, factor-based investing for individual investors, family offices, and NRIs.
• Elever targets Rs 1,000 crore AUM in two years and plans a Series A round to accelerate product innovation and expansion.

Elever, a SEBI-registered Portfolio Management Services (PMS) firm, has successfully raised USD 1.1 million in its pre-Series A funding round to fuel the next phase of its growth journey. The round witnessed participation from top CXOs of global companies, Brand Capital the strategic investment arm of The Times of India Group alongside existing investors and promoters, bringing Elever’s total funding to USD 4 million to date.

Elever leverages quantitative PMS strategies rooted in rule-based and factor investing models, aiming to deliver superior risk-adjusted returns. By combining data-driven insights with a systematic investment approach, the platform seeks to democratize institutional-grade portfolio management, making it accessible to a broader base of individual investors and family offices.

The capital raised will be strategically deployed to scale Elever’s PMS business, strengthen its brand presence, and enhance investor engagement. The partnership with Brand Capital is expected to significantly boost Elever’s visibility and foster trust among India’s new-age affluent segment, including high net worth individuals (HNIs), entrepreneurs, founders, and next-generation investors. Elever’s tech-driven and disciplined investment methodology aligns well with the evolving expectations of this investor base.

Commenting on the investment, Mr. Srini Vudayagiri, President & Head of Brand Capital, said, “We see Elever as a frontrunner in the evolution of wealth-tech, leveraging automation and factor investing to deliver consistent, risk-adjusted outcomes. Their technology-led, rule-based portfolio management approach reflects the future of investing in India. We are delighted to support their next phase of growth through our investment”.

The timing of this funding is notable against the backdrop of India’s rapidly expanding wealth management sector. According to Deloitte’s ‘Financial Wealth Management Services in India’ report, the market is projected to grow from USD 1.1 trillion in FY24 to USD 2.3 trillion by FY29, with an unmet demand of USD 0.4 trillion. Parallelly, PMS Assets Under Management (AUM) in India have nearly tripled since FY17, reaching approximately USD 445–450 billion by March 2025, driven by investor preference for disciplined, tech-enabled portfolio solutions like Elever’s.

Anshul Sharan, Co-founder and CEO of Elever, highlighted the strategic significance of this round, “This funding round comes at a pivotal time as we double down on our PMS offering. Backing from Brand Capital and leading CXOs validates our vision to make institutional-grade, factor-based investing accessible to individuals and family offices both in India and abroad. This is not just capital it’s strategic support to build long-term credibility and scale”. 

Anshul brings extensive expertise in strategy, product, and risk management, having previously served as Head of Strategy and later Chief Risk Officer at CreditAccess Grameen, where he played a key role in the company’s IPO in 2018.

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Earlier this year, Elever launched Factorcapro PMS, India’s first PMS strategy designed to provide monthly income and capital protection, primarily targeting retirees and conservative investors. The product has already garnered strong demand from both investors and distributors.

Looking ahead, Elever aims to cross Rs 1,000 crore in AUM within the next two years and plans to raise a Series-A round within 12 months to accelerate product innovation, expand distribution, and grow its team.