Entitled Solutions, a platform focused on providing accessible health and financial services to urban low-income workers, has obtained Rs 4 crore in an expanded seed funding phase from SIS, a key player in security, facility management, and cash logistics. Over the preceding three years, Entitled Solutions has effectively granted economical financial and health solutions to around 700,000 low-income workers, encompassing those engaged in the gig economy. The company operates via a business-to-business-to-consumer model, partnering with employers and gig service platforms to deliver services directly to their workforce.

Anshul Khurana, Co-Founder of Entitled Solutions, mentioned, “While we've made strides with digital-oriented low-income workers, there are substantial yet untapped sectors within the conventional economy that we plan to address next. Leveraging SIS’s extensive employee network and expertise in fostering livelihoods nationwide positions us well for this endeavor”.

Dhiraj Singh, CEO of SIS Limited, conveyed, “Through our collaboration with Entitled, our objective is to ensure our workforce has access to contemporary financial and health services support. This strategic alliance underscores our dedication to meeting our employees' needs and ambitions, ultimately elevating service standards for our clientele. Additionally, it aids in attracting and retaining top-tier talent, securing our organization's long-term prosperity”.

The secured funds will predominantly drive product development initiatives, including the introduction of new credit services like two-wheeler loans and consumption loans. Furthermore, the company aims to broaden its platform partnerships, aiming to reach over two million workers in the forthcoming months.