Team Startupcity

• Famyo secured Rs 4 crore in a seed round, with IAN Angel Fund as lead investor.
• Transforms everyday kids’ essentials into fun, collectible items like glow-in-the-dark blankets and character-themed accessories.
• Achieved ARR of Rs 12 crore, growing 40% quarter-on-quarter, aiming to become India’s Smiggle and LEGO.

Bengaluru-based kids’ lifestyle brand Famyo has raised Rs 4 crore in a seed funding round, with IAN Angel Fund as the lead investor, along with contributions from Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi. Chennai Angels and Stoffer Norden also participated in the round.

Karishma Seetharaman and Ritvik Raj, Famyo Co-founders, transform everyday children’s essentials into fun, collectible items. Offerings include glow-in-the-dark blankets, adventure-ready poncho towels, and character-themed school accessories, combining playful design with premium quality. Managing character creation, seasonal collections, and storytelling, the brand ensures products remain safe, practical, and emotionally engaging for children.

Famyo aims to establish itself as India’s equivalent of Smiggle and LEGO, offering design-first collectibles that resonate with young audiences. The company has already achieved an ARR of over Rs 12 crore, growing at 40% quarter-on-quarter, reflecting strong demand from both children and parents.

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Leveraging extensive experience in scaling a traditional retail family business, Karishma Seetharaman brings deep expertise in supply chain, retail dynamics, and product-market fit. This, combined with Famyo’s focus on character-led storytelling and thematic designs, is fueling rapid growth and execution.

The funding will support the expansion of its product range and reach, strengthening Famyo’s position in the fast-growing kids’ lifestyle market.