Klub, a revenue-based financing platform, announced that it has received USD 20 million (approximately Rs 148.5 crore) in funding from existing investors 9Unicorns and Surge, Sequoia Capital India's rapid scale-up programme. Alter Global (US) and GMO VenturePartners (Japan) also participated in the funding round as new investors, according to a statement.

According to the company, it will invest Rs 500 crore in local brands and digital SMEs over the next few quarters.

Revenue-based financing is a model in which the investor receives a regular share of the business's income.

Anurakt Jain and Ishita Verma founded Klub, which offers flexible growth capital ranging from Rs 2 lakh to Rs 30 crore with no equity dilution. It provides funding for recurring marketing, inventory, and capex spends to digital-first companies and SMEs in e-commerce, D2C, ed-tech, SaaS, and the broader digital commerce spectrum, leveraging data-driven analytics to drive faster funding decisions.

Klub is a fintech company that provides growth capital to high-affinity brands. Klub's investment platform, which combines financial innovation, community engagement, and deep data-driven analytics, provides entrepreneurs of well-known brands with skin in the game for growth capital. The startup is currently in stealth mode, with offices in Singapore and India.

According to the statement, the current seed round, which included participation from marquee global angels, includes a majority portion of equity and capital commitments to the platform.

Surge and multiple angel investors previously led a USD 2 million pre-seed round at the idea stage, according to the company.

Klub intends to use the funds to grow its team, accelerate the development of its technology and data platform, and expand its product offerings and market segments, according to the company.

According to Anurakt Jain, co-founder and CEO of Klub, India's digital revolution has levelled the playing field for local businesses.

"India's digital commerce ecosystem requires more than 'one size fits all' financing, and with this round, we can further our mission of enabling growth for loved brands," Jain added.