Fireside Ventures Raises $253 Million to Back Next-Gen Consumer Brands
- Fireside Ventures closes Fund IV at $253 Milllion to back early-stage consumer startups
- Strong participation from global endowments, sovereign funds, and new investors
- Portfolio now crosses $1.6 Billion in revenue and $7 Billlion in market value
Fireside Ventures has closed its fourth fund at $253 million (Rs 2,265 crore), strengthening its position as one of India’s leading early-stage consumer brand investors. The fund was raised through a GIFT City feeder vehicle and an India master fund, and will support founders building innovative consumer brands across categories and markets.
Fund IV drew commitments from a diverse group of Indian and global investors, including U.S. university endowments, sovereign wealth funds such as Abu Dhabi Investment Authority (ADIA) and Investment Corporation of Dubai (ICD), and global institutions like HarbourVest, Waterfield, Fidelity International, and Sharrp Ventures. Family offices, founders, and new investors from the startup ecosystem also participated.
Fireside’s investment approach centers on helping companies scale from early traction to national growth. Its Centre of Excellence provides focused support in go-to-market strategy, brand creation, ESG, and corporate development. The firm typically writes the first institutional check and continues to invest in later rounds as startups expand teams, build supply chains, and strengthen operations.
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Across all funds, Fireside’s portfolio now generates more than $1.6 billion in annual revenue and over $7 billion in combined market value. Several portfolio brands have crossed the Rs 500 crore milestone. The firm’s notable investments include Honasa Consumer, boAt, The Sleep Company, Slurrp Farm, Pilgrim, Inito, Traya, and Sweet Karam Coffee.
With the closing of Fund IV, Fireside Ventures’ total assets under management rise to Rs 5,300 crore ($650 million), expanding its ability to support India’s next wave of consumer-first startups.
