Team Startupcity

• Flick TV, an Indian micro-drama OTT platform, raised $2.3 million in seed funding led by Stellaris Venture Partners to expand its mobile-first, short-form content offering.
• The platform targets younger, mobile-savvy audiences with 5-10 minute episodes, positioning itself uniquely amid India's OTT giants and tapping into growing demand for snackable entertainment.
• With the new funds, Flick TV plans to enhance production quality, expand its micro-drama library, accelerate user acquisition, and explore advertising partnerships tailored to short-form content.

Flick TV, an Indian OTT platform focused on micro-dramas short, mobile-first episodic content has raised a $2.3 million seed round led by Stellaris Venture Partners, disclosed June 10, 2025. This funding is the latest milestone in the company's plan to catch the tide of increasing demand for bite-sized entertainment experiences, especially among younger audiences who like watching on smartphones.

The new funding for the platform is a testament to the faith investors have in its ability to create a unique niche, considering the fervent hunger for fast-paced, high-impact storytelling in an oversaturated OTT marketplace. With shrinking attention spans and video viewing trending towards condensed short-form content, Flick TV's emphasis on micro-drama puts it well-positioned to appeal to viewers hungry for narrative depth condensed into tight time spans.

Stellaris Venture Partners' seed investment is an expression of confidence that Flick TV's innovative content model built for mobility and immediacy has the capability to bridge the chasm from nascent idea to mainstream adoption. The startup will invest the funds in improving production quality, growing its library of micro-dramas, and speeding up user acquisition. It is a mission statement: to be the first choice in India for audiences wanting curated, serialized drama dispensed in bite-sized portions.

Flick TV seeks to distinguish itself from both international behemoths and local rivals by merging solid storytelling with concise runtimes usually five to ten minutes per installment. The structure provides the platform with an artistic freedom as well as the ability to drop seasons at breakneck pace, attracting viewers who desire to binge but in bite-sized portions. The scheme also presents an opportunity to access advertising and brand partnerships specific to short-form content.

In the wider industry environment, India's OTT scene is changing. Though heavyweight players such as Netflix, Amazon Prime Video, Disney + Hotstar, and JioCinema remain in control with their long-form offering, there is a burgeoning hunger for regional, niche, and mobile-optimized content. Flick TV's entry comes at the right time, as it responds to the convergence of mobile-first consumption with storytelling that can be fit into commuting time or snackable leisure pockets.

By capitalizing on short-form drama, Flick TV could carve a bold alternative to conventional series by placing creative brevity at the center of its content philosophy. With the infusion from Stellaris, they’re poised to invest in talent, ramp up production, and scale across India’s mobile-savvy viewer base. As the platform builds out its content library and audience reach, the million-dollar question becomes whether micro-dramas will emerge as a mainstream pillar of digital entertainment in India.