
Food startup GetSupp raises Rs 9.5 crore in funding led by General Catalyst, Better Capital

Nutrition and food supplements platform GetSupp has raised Rs 9.5 crore in funding led by General Catalyst and Better Capital.
Prominent angel investors, including Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), Kunal Shah (founder, Cred), Rohit Kapoor (former global CMO, Oyo), Mohit Sud (VP, marketing, Unilever) also participated in the funding.
Founded by Arpit Gupta and Deven Vyas, GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover and buy supplements. It offers a personalised post-purchase experience built on AI.
“Our mission is to help everyone discover the power of nutrition and how the right supplementation can help overcome concerns and increase the quality of life significantly,” said Gupta, an IIT Guwahati and ISB alumni. “As of now, the journey from discovery to right usage to adherence is broken. That is the reason why the usage of supplements is minuscule compared with other countries.”
Prominent angel investors, including Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), Kunal Shah (founder, Cred), Rohit Kapoor (former global CMO, Oyo), Mohit Sud (VP, marketing, Unilever) also participated in the funding.
Founded by Arpit Gupta and Deven Vyas, GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover and buy supplements. It offers a personalised post-purchase experience built on AI.
“Our mission is to help everyone discover the power of nutrition and how the right supplementation can help overcome concerns and increase the quality of life significantly,” said Gupta, an IIT Guwahati and ISB alumni. “As of now, the journey from discovery to right usage to adherence is broken. That is the reason why the usage of supplements is minuscule compared with other countries.”