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• GIVA raises Rs 530 crore in funding led by Creaegis to scale retail and tech.
• Plans to open 145–150 new stores in 2025, focusing on Tier-II cities.
• Capital to boost lab-grown diamond collection and omnichannel presence.

GIVA, Bengaluru-based direct-to-consumer luxury jewellery brand, has raised Rs 530 crore ($63 million) in a new funding round led by growth-stage investor Creaegis. Premji Invest, Epiq Capital, and Edelweiss Discovery Fund, existing investors of the company, also joined the round.

The newly raised capital will be employed to drive GIVA's growth in physical retail, upgrade technological capabilities, and bolster its supply chain infrastructure. One of the areas of emphasis will be the brand's expanding portfolio of lab-created diamond jewellery, which is picking up momentum globally as a more sustainable option to naturally mined diamonds.

Established in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started as a silver jewellery company and went on to expand into 14K and 18K gold and man-made diamonds. Now it has more than 240 retail stores spread across India and will open 145–150 stores this year as well, with a focus on Tier-II cities. The brand's offline presence is supported by a strong digital platform which keeps fueling customer acquisition and engagement.

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Located at the crossroads of aspirational design, affordability, and quality control, GIVA has been able to hook India's desire for luxury at an affordable price. The company recently, in a leadership update, elevated COO Aditya Labroo to co-founder.

"GIVA is well-positioned to be a market leader, given its persuasive product portfolio, robust digital presence, and extensive omni-channel capabilities," said Prashant Parthasarathy, Managing Partner and CIO at Creaegis.