Goyaz Raises Rs 130 Crore from Norwest to Boost Retail Expansion and Production
- Goyaz secures Rs 130 crore in Series A funding led by Norwest, marking its first institutional round.
- Funds to be used for retail expansion, design innovation, and enhancing omnichannel experience.
- The brand aims to make premium, gold-plated silver jewellery accessible across India.
Gold-plated silver jewellery brand Goyaz has raised Rs 130 crore ($14.6 million) in its Series A round led by Norwest, marking the company’s first institutional fundraise. The fresh capital will help the brand expand its retail network, enhance design and manufacturing capabilities, and strengthen its omnichannel presence across India.
Founded in January 2023 by Priyanka Vemuluri, Goyaz has quickly established itself in the premium jewellery space, blending traditional craftsmanship with modern design. Based in Hyderabad, the brand focuses on creating high-quality, gold-plated silver jewellery, especially for bridal and festive occasions.
Goyaz currently operates 18 stores across multiple states and is known for its hallmark-certified jewellery and customer-focused policies such as a 55% exchange value and lifetime services on stones.
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Priyanka Vemuluri, Founder and CEO of Goyaz, said, “Their partnership empowers us to broaden the reach of our meticulously crafted occasion jewellery. With Norwest’s strategic guidance, we aim to diversify our collections and make premium craftsmanship accessible to every Indian household”.
Norwest India, part of global venture capital firm Norwest Venture Partners, manages over $12.5 billion and invests across sectors such as consumer, healthcare, and technology.
