Almonds Ai, a platform focused on channel loyalty and rewards, has secured Rs. 16 crore (approximately $1.9 million) in a seed funding round. The investment was co-led by promoters of Haldiram’s and JITO Incubation and Innovation Foundation (JIIF), with participation from Venture Catalysts, Ever Grow Capital, Nine ALPS, and individual investors like Hemant Jain and OfBusiness Co-founder Nitin Jain.

The Gurugram-based startup plans to use the funds to advance research and development, expand its team, and improve its product offerings, according to a press release.

Founded in 2020 by Abhinav Jain and Apurv Modi, Almonds Ai leverages artificial intelligence to enhance brand engagement with distribution networks. Its technology-driven approach focuses on improving engagement, education, and reward programs for retailers, dealers, and influencers.

The company’s flagship Channelverse ecosystem and green loyalty initiatives aim to revolutionize AI-driven loyalty management while promoting sustainability. These solutions help businesses strengthen data-driven relationships with their distribution networks.

Currently, Almonds Ai serves 100 distribution-led organizations and connects with a network of six million channel partners, including retailers, dealers, and professionals such as drivers, painters, and mechanics. The company claims that its AI-powered platform helps optimize sales channels, boost partner engagement, and improve customer retention across various industries.

Meanwhile, in a related development, AdvantageClub.ai, a platform specializing in employee engagement, recently raised $4 million in a funding round led by Axilor Ventures. The investment brought its total funding to $11 million and saw participation from AFG Ventures, Prasanna Sarkar, Bytez Ventures, and existing investors.