HairOriginals, a direct-to-consumer (D2C) brand specializing in hair extensions and wigs, has successfully concluded its pre-Series A funding round at $2.75 million (approximately INR 23 crore). The funding occurred in two phases: initially securing $1.25 million from investors including Anicut Capital, Kesh Kala Family Office, Lets Venture, Dexter Angels, JITO Angel Fund, Pankaj Chaddah (former Co-fFounder of Zomato), and Ahana Gautam (Founder of Open Secret) in December of the previous year. The subsequent phase saw the company raising an additional $1.5 million from the same group of investors.

The newly acquired funds will be utilized by the startup to expand its presence in India, intending to establish advanced experience centers across 25 prominent cities. Established in 2019 by Jitendra Sharma, HairOriginals specializes in ethically sourced real human hair extensions and DIY wigs. The company offers non-invasive solutions for achieving hair volume, length, and vibrant colors without using damaging chemicals or dyes. Presently, through its experience centers, HairOriginals serves customers in 12 Indian cities, including Gurugram, Mumbai, Bengaluru, Chennai, Lucknow, Ahmedabad, and Surat.

Additionally, the company aims to bolster its marketing endeavors and enhance its network of partner salons across various locations. Sharma highlighted that the global market for human hair extensions and wigs exceeds $14 billion. Despite India being the sole ethical source and a significant provider, the majority of manufacturing techniques are concentrated in China. This initiative underscores HairOriginals' commitment to producing natural, high-quality hair products within India for the global market. Sharma emphasized that the company's latest expansion serves as a pivotal step in fortifying its brand presence in the domestic market, poised to elevate its standing on a global scale.