Phases, an emerging natural skincare startup, has recently obtained angel funding worth Rs 30 Lakhs, which equates to a 20 percent reduction in company equity. The investment originates from Aparna Thyagarajan, Co-Founder of Shobitam, Inc., and was made possible due to Phases' involvement in the unique 'Indian Angels' program showcased on the JioCinema OTT platform. Remarkably, before this financial injection, Phases had been self-funded by its committed co-founders to sustain its operations.

Led by Sannjana Raghu Amberkar's entrepreneurial drive as a mompreneur, Phases has devised a strategic plan for the newly acquired angel funding. The primary areas of focus encompass product development, enhancing the customer experience, strengthening marketing efforts and brand visibility, and driving overall growth and expansion. This injection of capital perfectly aligns with Phases' overarching goal to establish a significant presence in India's skincare market for teens and tweens.

During the compelling pitch on 'Indian Angels', Sannjana passionately highlighted Phases' mission to provide safe skincare solutions designed specifically for teens and tweens. The uniqueness of Phases' positioning, its unwavering dedication to sustainability, and the meticulous crafting of its products deeply resonated with the angel investors. Faced with multiple investment offers, Sannjana ultimately opted for Aparna Thyagarajan's proposal due to its more favorable terms.

Expressing her enthusiasm, Sannjana Raghu Amberkar, Co-Founder of Phases, exclaimed, "We're thrilled to announce our first angel funding secured from 'Angel' Aparna Thyagrajan through the Indian Angels show, marking a pivotal moment in Phases' journey. With Angel Aparna, we've discovered a mentor and growth partner who genuinely believes in our vision. The infusion of capital will not only assist us in meeting immediate business needs and expansion objectives, but it will also open doors for strategic partnerships and elevate Phases' market positioning in the long run. In addition to financial support, Aparna's endorsement brings strategic guidance and industry insights, making her mentorship invaluable for us in overcoming challenges, making well-informed decisions, and fostering sustainable growth for Phases".