Happy Nature raises $300,000 in pre-Series A funding round
The injection of funds will strategically drive sales expansion through impactful activations. CEO Vikas Singh highlighted, "This investment will strategically boost sales through effective Above the Line (ATL) and Below the Line (BTL) marketing initiatives. Additionally, our focus is on improving our processing plant infrastructure by investing in technological upgrades, ensuring a seamless and delightful customer experience".
Happy Nature's technology-driven approach not only offers consumers preservative-free dairy products but also tackles challenges encountered by small-scale farmers. By providing them access to resources and markets, the company aims to create a significant impact on the industry. Rahul Wagh, Managing Director of Inflection Point Ventures, emphasized the increasing consumer inclination towards preservative-free and organic dairy products, stating, "This direct-to-consumer brand is gaining traction as a preferred choice".