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Health-tech Startup 'Viraa Care' wins $108,000 in Pre-seed Funding

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A group of European angel investors have contributed $108,000 to the pre-seed investment round for the health-tech platform Viraa Care.

In January 2024, the business from Chandigarh had earlier raised $100,000 in the same round.

The money will be used for international expansion and its live courses on newborn and pediatric nutrition, which provide parents with professional advice that prioritizes nutrient-dense, fresh foods, according to a news release.

Viraa Care, which was co-founded in 2023 by Sonal Babbar-Bhardwaj and Mayank Bhardwaj, offers online classes for parents on subjects including bottle and breastfeeding, introducing real food to babies, managing nutrition, and dealing with fussy eating issues. The platform seeks to do away with the need for processed infant goods that are loaded with artificial additives and preservatives.

Live classes and one-on-one consultations are the two primary programs that Viraa Care provides. Over the course of the three-month program, parents receive individualized advice from professionals in the fields of nursing, solid food introduction, and infant nutrition. These subjects are also covered in the live courses, which consist of recorded lectures followed by interactive live sessions where parents can speak with professionals face-to-face. There are usually five modules in each course.

More than 500 families in the US and India have reportedly benefited from Viraa Care's assistance. Additionally, the platform claims to have conducted more than 500 sessions and seen a twofold increase in its clientele month over month. In addition to introducing new courses to educate parents on important subjects like breastfeeding, infant nutrition, and general child development, it hopes to improve its platform to offer personalized nutrition guidance.

Commenting to this significant funding round, Sonal Babbar-Bhardwaj, Co-founder of Viraa Care, highlights, “Indian mothers shoulder the responsibility of feeding their children, yet they often lack the right support. Many are influenced by Food Company marketing to make choices that do not always prioritize their child’s best interests. At Viraa Care, we aim to empower mothers by offering clear, unbiased advice grounded in science. This is not just a service—it is a movement to transform how our country approaches feeding, child nutrition, and child health.”

Mayank Bhardwaj, Co-founder of Viraa Care states, “With this funding, we are not just growing Viraa Care; we are revolutionizing how Indian families approach feeding, childcare, and nutrition. Our goal is to build a system that rivals the best in the world, grounded in science and evidence-based practices. India needs a robust support system for parents—one based on trust, not marketing gimmicks.”