India Accelerator & Finvolve have recently invested INR 3.3 Cr in Hippo Innovations, a leading e-commerce solutions provider in India, as part of its ongoing Pre-Series A round. The investment acknowledges the platform’s vision to build an unparalleled ecosystem for diverse brands through its cutting-edge tech architecture.

As part of its business plan, Hippo Innovations will allocate the acquired funds to augment its marketing efforts, automate workflows using AI and strengthen enterprise offerings. In addition, the funds will be used for strategic partnerships with industry bodies, logistics/payment providers and service integrators.

Optimistic about the investment decisionabout the investment decision, Ashish Bhatia, Co-founder of Finvolve said, “Participating in the ongoing Pre-Series A round of Hippo Innovations showcases our optimism about the transformative potential of its solutions. We are confident about the impact the company will have on India’s soaring e-commerce ecosystem. Hence, we look forward to sharing commitments to drive the industry growth and make e-commerce opportunities accessible to all.”

Delighted about the fundraise, Kriti Aggarwal - Co-Founder & CMO of Hippo Innovations, said, “Our strategic partnership with Finvolve marks an exciting new chapter in delivering cutting-edge, user-friendly e-commerce solutions for businesses of all sizes. This collaboration will help us extend our vision of inclusive growth and be part of India's success story through transformative digital solutions.”

Founded in 2015, Hippo Innovations is known for its technologically advanced, pure headless architecture, Hippo Solutions - StoreHippo and Mystore which help e-commerce brands overcome the limitations imposed by traditional monolithic software. Subsequently, this provides the brands utmost scalability, flexibility, agility and reliability in establishing and operating their online business.

Recognised as a leading seller NP (Non F&B) and one of the leading Buyer NPs on the ONDC Network, Hippo Innovations boasts an impressive portfolio of more than 13000 registered sellers including Amul, Hero, Aditya Birla Group, Godrej Appliances Croma and many among others and 5000+ FPOs, artisans and SHGs.

Recognising the strong growth trajectory, IA and Finvolve endorse Hippo Innovations' vision to democratize the market through the revolutionary, all-inclusive Open Network for Digital Commerce (ONDC). As India’s first open network ecosystem, the ONDC Network focuses on enterprise marketplaces, logistics aggregation, food aggregators, services marketplaces, and B2B marketplaces.