Freakins, a home-grown denim fashion brand for Gen Z women, raised USD 4 million in a seed round, led by Matrix Partners India and Blume Ventures. According to a statement, the D2C brand will deploy the funds to expand its omnichannel presence, strengthen operations and amplify salience amongst its consumers. The startup has raised capital from over 30 angel investors like Revant Bhate (Mosaic Wellness), Navin Agarwal (Sonal Apparels), Chakradhar Gade (Country Delight), Utkrishta Kumar (Meesho), Asish Mohapatra (OfBusiness) and prominent influencers like Aayush Wadhwa, Tarini Shah and Agastya Shah.

The company said in a statement that the funds will be strategically deployed to bolster the brand’s supply chain capabilities by forging partnerships with factories specialising in denim, knits, and woven fabrics. Furthermore, it aims to expand its presence in other geographies, invest in quality talent and launch new SKUs. With a strong focus on partnerships with creators, it also plans to launch exclusive collections designed to cater to the likes of our consumers.

Puneet Sehgal, Founder and CEO, Freakins shared, "Freakins was launched with the objective of offering denimwear for different body types. Our brand's unique approach has resonated strongly with the youth nationwide. The funding will facilitate our expansion into new categories, further enhance our manufacturing capabilities and extend our distribution footprint. By owning the end-to-end process, from storefront to design and factories, we maintain exceptional quality control and achieve faster turnaround times, enabling us to adapt to the changing consumer preferences.”

The denim wear market in India is projected to grow at a 25 per cent compound annual growth rate over the next five years. As the younger generation embraces denim in its many forms, Freakins strives to actively cater to their fashion-forward needs, ensuring they stay up-to-date with the latest trends.