Homified, an innovative Direct-to-Consumer (D2C) brand powered by cutting-edge technology and affiliated with The Teaser Company, has secured a noteworthy INR 10 million in a Pre-Seed funding round. The raised capital will be deployed to elevate the brand's visibility through strategic endeavors, including a revitalization of its brand identity, dynamic participation on social media platforms, meaningful partnerships with influencers, and compelling live sessions.

Homified's growth strategy encompasses the introduction of additional product categories and an enhanced commitment to community initiatives. With a specialization in smart electronics and wellness technology, the brand continues to prioritize wireless power banks, laptop power banks, and state-of-the-art massagers.

The company aims to utilize the raised funds to further develop and expand its product line, with a strong emphasis on smart electronics and wellness technology. This strategic move is aimed at solidifying Homified’s position in the tech D2C space by creating innovative products, including wireless chargers and power banks, to meet the evolving needs of consumers.

In addition to the expansion in smart electronics, the funding will enable Homified to venture into the wellness tech segment, with a particular focus on massagers. The funding round was led by Srinivasan Namala, a renowned investor with a successful track record across 20 startups in various sectors, highlighting the strategic importance of his involvement in Homified.

In response to the funding, Varun Chopra, Co-founder of Homified, conveyed enthusiasm regarding the brand's future outlook. He underscored the company's commitment to leveraging the investment to enrich its product lineup, delivering innovative solutions that prioritize functionality and user convenience. The ultimate goal is to positively impact the daily lives of customers.

Meanwhile, The Teaser Company, Homified’s sister company, has announced strategic additions to its leadership team, aimed at strengthening its market excellence and client services. Rakshita Kaushik and Dimple Hotchandani will lead the company’s creative strategy, while Kartavya Arora will drive growth strategy efforts, focusing on performance marketing and conversion rate optimization. Dhiraj Jindal will take charge of the creative club, ensuring top-notch creative output.

Shivam K, Co-founder of The Teaser Company, emphasized the company's dedication to vertical expansion and the development of brands that bring substantial value to customers' lives. He underscored the significance of the new leadership team in fostering emerging brands with promise, all the while persisting in the creation of brands that contribute value to the market.