SALT, India’s premier luxury oral care and hygiene brand co-founded by renowned Bollywood and TV producers Karanraj Kohli and Viraj Kapur, has successfully raised an undisclosed amount in its pre-seed funding round. Dr. Viraj Doshi, an Angel Investor, led this round, contributing to the brand’s current valuation of approximately INR 18 crore. SALT aims to transform oral care into a lifestyle choice, emphasizing not just medical well-being but also the beauty and luxury of oral wellness. Founded on the fundamental belief that oral care should be an integral part of daily life, SALT has meticulously crafted a range of products using carefully selected, all-natural ingredients that promote healthy and beautiful smiles. In contrast to traditional oral care brands primarily focused on medical solutions, SALT is dedicated to creating a platform that celebrates the elegance and opulence of oral wellness.

This successful funding round positions SALT strategically to diversify its product portfolio, broaden its consumer base, and advance its mission to redefine the concept of oral wellness. The company envisions itself as a “partner in care” for individuals seeking to elevate their oral hygiene experience. SALT‘s commitment extends beyond oral care; it’s deeply rooted in sustainability and authenticity. Every component, from the bristles of their toothbrushes to the flavors of their teeth powders, is organically sourced from nature’s bounty. SALT firmly believes that authenticity in sourcing can make sustainability synonymous with sophistication and luxury.

Viraj Kapur, Co-Founder of SALT, expressed, “Our pre-seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We’re allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation.” Dr. Viraj Doshi, the lead investor and a seasoned orthodontist, praised SALT‘s innovative approach and unwavering commitment to purity and sustainability. He highlighted that SALT sets new standards in oral care by integrating advanced science, innovative technology, and a dedication to being free from harmful substances like SLS, parabens, toxins, triclosan, and peroxide.

Karanraj Kohli, Co-Founder of SALT, emphasized the brand’s futuristic vision and dedication to leaving a positive legacy for both the planet and its people. Kohli urged consumers to join this movement, asserting that choosing the SALT brand means actively participating in crafting a brighter, healthier, and more sustainable future where every choice makes a meaningful impact.