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Indian E-commerce, Consumer Internet Sector Raised $15.4 Bn

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PE/VC funding for Indian consumer Internet and e-commerce enterprises increased by $2 by 2022, from $8.2 billion to $15.4 billion.

The shift in consumer behaviour following the epidemic has further accelerated growth in India's internet and e-commerce sector, which has become one of the nation's fastest-growing industries, according to the EY-PeerCapital E-Commerce and Consumer Internet Trendbook 2023.

According to the survey, in order to fuel the rapid expansion of online firms, Tier 2 and Tier 3 cities will receive more attention in 2023.

In these regions, influencer-led commerce will also become a potent conduit for gaining new clients and cultivating client loyalty. PeerCapital's managing partner, Ankur Pahwa, stated.