Team Startupcity

• InPrime Finserv raised Rs 50 crore in Series A1 funding led by Pravega Ventures, with support from Z47, InfoEdge Ventures, and Kettleborough VC.
• The NBFC focuses on serving India's underserved emerging middle class, including micro-entrepreneurs, self-employed individuals, and small retailers.
• InPrime aims to expand to 50 locations across states like Karnataka, Uttar Pradesh, Rajasthan, and Haryana within the next 12 months.

InPrime Finserv, a tech-enabled non-banking financial company (NBFC) focused on India’s emerging middle class, has secured Rs 50 crore in a Series A1 funding round. The round was led by Pravega Ventures, with continued participation from Z47, InfoEdge Ventures, and Kettleborough VC.

Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime Finserv is committed to empowering Informal Prime Households a segment comprising micro and nano entrepreneurs, self-employed individuals, small retailers, and those involved in farming and allied sectors. These are aspirational, stable-income households that often fall outside the reach of traditional financial institutions.

With this fresh capital infusion, InPrime plans to deepen its presence across underserved geographies in 'Bharat', providing easy access to credit through its tech-first, self-service platform, supported by local field teams. The company aims to reimagine the borrowing experience for India’s underserved middle class by offering formal credit with ease, flexibility, and efficiency.

Rajat Singh, Co-founder and CEO, emphasized the company’s mission: “Our Prime customers are the backbone of India’s informal economy. InPrime is building the digital railroads they need to access the credit they deserve. When they grow, India accelerates toward its $10-trillion goal and we’re proud to stand with them”.

A spokesperson from Pravega Ventures noted, “India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is building where it truly matters, with a clear vision, sharp execution, and deep customer insight”.

Since inception, InPrime has served over 7,500 households, disbursing nearly Rs 100 crore in loans. The company now plans to expand to 50 locations over the next year, with a strong presence across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.

This funding marks a significant milestone in InPrime’s journey to make inclusive, tech-driven credit a reality for India’s rising middle class.