Herby Angel, an Ayurvedic and organic personal care brand, has successfully raised $2.5 million in its first funding round from JCBL Group. The funding is dedicated to strengthening business growth, improving technological capabilities, expanding product varieties, enhancing research and development initiatives, and amplifying marketing approaches.

Since its establishment in January 2023, Herby Angel has adopted an omnichannel strategy, selling its products through both online channels and traditional distribution methods, strategically utilizing sales outlets to optimize returns on marketing investments. The brand has expanded its reach, spanning across 13 states and establishing a presence in more than 1,300 retail stores. Its product line is available on major e-commerce platforms such as Amazon, Flipkart, JioMart, and FirstCry.

With a diverse product lineup exceeding 30 items in the health and wellness sector, Herby Angel aims to extend its market reach by expanding into 2,000 retail stores across 18 states by March 2024. This strategic initiative is geared towards consolidating the brand's market penetration and establishing a broader geographical footprint in the upcoming months.