Team Startupcity

·  Khari Foods raises Rs 3 crore in seed funding from Meri Punji IMF to boost R&D, marketing, and team expansion.

·  Offers clean-label, palm oil-free, maida-free snacks like Ragi Crispies and Jowar Puffs for health-conscious Indians aged 20- 40.

·  Plans to expand across Tier 1 & Tier 2 cities and projects a 208% ARR growth in FY25.

Delhi-based clean-label snack brand Khari Foods has raised  Rs 3 crore in seed funding to accelerate product innovation and scale operations. The funding round was led by Meri Punji IMF Private Limited and marks the first institutional investment for the profitable, bootstrapped brand.

Founded by Yash and Sunil Bansal, Khari Foods operates under the parent company Grahill Wellness. The company offers a range of healthy, clean-label snacks, including Ragi Crispies, Oats Crispies, Jowar Puffs, and date-based products free from palm oil and maida targeting health-conscious consumers aged 20 to 40.

With a manufacturing unit in Haryana, Khari Foods maintains full control over its supply chain, allowing it to ensure quality and experiment with new, nutrient-rich snack formats tailored to Indian tastes.

“Our goal from day one has been to create snacks that are both nutritious and flavorful without compromising on quality,” said Yash Bansal, Co-founder and CEO. “This funding marks a significant milestone, enabling us to grow faster, expand our reach, and roll out innovative products designed for the evolving Indian palate.”

The fresh capital will be channeled into research and development, team expansion, and enhanced marketing efforts across digital and retail platforms. The company also plans to deepen its presence in Tier 1 and Tier 2 cities, where demand for healthy snack options is on the rise.

With increased consumer awareness around food ingredients and labeling, Khari Foods aims to differentiate itself through functional ingredients and in-house manufacturing, which allows for consistency, innovation, and better shelf stability.

The startup anticipates a 208% growth in its annual revenue run rate (ARR) in FY25, driven by product diversification and broader market reach.

“We’re proud to support a brand built on strong fundamentals and sustainable growth,” said a spokesperson from Meri Punji. “Khari Foods’ innovative approach and consumer focus make it a frontrunner in India’s next wave of healthy snacking.”