Team Startupcity

• Syfe secured $80 million in Series C funding, bringing total capital raised to $132 million.
• Acquired Australia’s Selfwealth to expand its user base and strengthen its position in the region.
• Plans to invest in AI, expand offerings, and scale across Singapore, Hong Kong, and Australia.

Wealth management platform Syfe has raised $80 million in its C round, with a $53 million equity investment as part of a new Series C2 tranche. This is in addition to the $27 million raised in its C1 round in August of 2024, and brings the company's total capital raised to $132 million. Whereas the valuation of the C2 round is not disclosed, it is said to be "significantly increased."

The recent funding round was headed by two family offices based in the UK, with ongoing support from current investors Unbound and Valar Ventures. The news comes on the back of Syfe's recent acquisition of Selfwealth, a top retail investment platform in Australia a move that has hugely deepened Syfe's presence and user base in the Australian market. In addition to Hong Kong and Singapore, Australia is now a key focus territory for Syfe's expansion plan.

"With this, Syfe is at a critical juncture as we grow our presence throughout the region and extend our product line," Syfe's CEO and Founder Dhruv Arora said. "In markets such as Singapore, Hong Kong, and Australia, almost half of the adult population qualify under the 'mass affluent' segment people with investable assets between a few hundred thousand and several million dollars.". As a company built in Asia for Asia, we’re uniquely positioned to meet their evolving wealth management needs with personalized, accessible, and high-quality solutions.”

Originally launched in Singapore as a robo-advisory service, Syfe now manages over $10 billion in assets. Since the start of 2025, its business in Hong Kong has doubled in size. The integration of Selfwealth is expected to further solidify its standing in Australia’s direct-to-consumer investment sector.

In order to power its next stage of growth, Syfe is investing heavily in artificial intelligence and automation to drive both internal efficiency and client experience. The company has also augmented its leadership ranks with strategic appointments: BlackRock veteran Sanjeev Malik will spearhead global product strategy, and Dane Ricketts, previously at Procter & Gamble and Grab, joins as vice president of marketing.

The new capital will enable us to scale our footprint and solidify our market leadership in Singapore, Hong Kong, and Australia," Arora said. "We continue to focus on innovation and product development, seeking to offer a wider suite of investment tools specific to each phase of our customers' financial journey.