Krafton India Backs Indore's Hyperlocal App Shuru
• Krafton's investment aims to enhance regional engagement and expand its gaming reach in India.
• Shuru boasts over 2 million monthly active users and has recently crossed 10 million installations.
• The collaboration between Krafton and Shuru is set to innovate and scale the hyperlocal digital ecosystem in India.
Krafton India is making waves with its latest investment in Shuru, a hyperlocal community app based in Indore, Madhya Pradesh. This South Korean gaming giant, through its Indian arm, has put an undisclosed amount into this innovative social networking platform that aims to strengthen local connections and empower communities digitally. Alongside Krafton, other notable investors like Omidyar Network India and Eximius Ventures have also jumped on board in this funding round.
Shuru is all about enhancing local life, offering services like trending updates, local shop info, buy-sell listings, and classifieds to help communities thrive. Founded by Mayank Bhangadia and Harsh Chhabra, the startup boasts over 2 million active users each month in India. Mayank, an IIT Delhi alum, previously co-founded Roposo, a short-video platform that hit 100 million users before being acquired by InMobi’s Glance. Harsh, who played a key role in product development at Roposo, later launched GoParento, a community app for parents.
Krafton believes this investment will help them connect better with local audiences, build grassroots community ties, and broaden their gaming reach in one of the fastest-growing economies in the world. On the flip side, Shuru stands to gain from Krafton's expertise, bringing engaging games and features to its expanding user base.
"The hyperlocal digital ecosystem in India is bursting with potential, and we see it as a vital force for connectivity and community engagement. Shuru is perfectly positioned to lead this change in India," said Sean Hyunil Sohn, CEO of Krafton India. He added that Shuru's focus on user needs aligns perfectly with Krafton India's goal of providing personalized experiences for local users across the country.
• Shuru boasts over 2 million monthly active users and has recently crossed 10 million installations.
• The collaboration between Krafton and Shuru is set to innovate and scale the hyperlocal digital ecosystem in India.
Krafton India is making waves with its latest investment in Shuru, a hyperlocal community app based in Indore, Madhya Pradesh. This South Korean gaming giant, through its Indian arm, has put an undisclosed amount into this innovative social networking platform that aims to strengthen local connections and empower communities digitally. Alongside Krafton, other notable investors like Omidyar Network India and Eximius Ventures have also jumped on board in this funding round.
Shuru is all about enhancing local life, offering services like trending updates, local shop info, buy-sell listings, and classifieds to help communities thrive. Founded by Mayank Bhangadia and Harsh Chhabra, the startup boasts over 2 million active users each month in India. Mayank, an IIT Delhi alum, previously co-founded Roposo, a short-video platform that hit 100 million users before being acquired by InMobi’s Glance. Harsh, who played a key role in product development at Roposo, later launched GoParento, a community app for parents.
Krafton believes this investment will help them connect better with local audiences, build grassroots community ties, and broaden their gaming reach in one of the fastest-growing economies in the world. On the flip side, Shuru stands to gain from Krafton's expertise, bringing engaging games and features to its expanding user base.
"The hyperlocal digital ecosystem in India is bursting with potential, and we see it as a vital force for connectivity and community engagement. Shuru is perfectly positioned to lead this change in India," said Sean Hyunil Sohn, CEO of Krafton India. He added that Shuru's focus on user needs aligns perfectly with Krafton India's goal of providing personalized experiences for local users across the country.
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