LUZO Raises $550,000 in Funding
• Salonsurf Ventures, the parent entity of LUZO an online marketplace
• Raised $550,000 (approximately Rs 4.6 crore) in a seed funding
• By early-stage venture fund Enrission India Capital.
Salonsurf Ventures, the parent entity of LUZO an online marketplace for curated salon, spa, and wellness experiences has received $550,000 (approximately Rs 4.6 crore) in a seed funding round led by early-stage venture fund Enrission India Capital.
The round also had participation from various strategic investors, such as the founders of Swiggy's food ordering platform Dineout and jewelry brand Orra.
The Bengaluru startup stated the funds will be utilized to leverage its technology platform, augment its list of certified partners in Tier-1 cities, and boost brand awareness among urban consumers looking for premium grooming and wellness services.
LUZO was established in 2021 by Anurav Dave, Nikhil Kalwani, and Maan Jetley. The company provides a digital-led experience focused on making luxury wellness services easier to discover and book. LUZO accumulates and sorts out premium salons, spas, and clinics, allowing customers to easily search through, compare, and book appointments at vetted destinations.
'We want luxury wellness to be accessible and effortless,' said LUZO co-founder Anurav Dave."This investment underlines our future stage of development as we take the next leap of growth with deeper reach and enhanced user experience driven by technology.
LUZO's plan is to ride the increasing demand for personalized grooming and self-care among Indian urban consumers, particularly in metros. With more than 65% of the Indian population being under 35 years of age and a growing need for quality wellness services, the founders believe that there is a long growth runway for digital innovation in the category.
The platform focuses on a curated strategy, aiming at verified, highly-rated businesses and leveraging data-driven insight to connect users with appropriate offerings. From spas to massage therapies, LUZO wants to be the interface of choice for India's urban wellness enthusiasts.
Harsh Deodhar, Enrission India Capital Principal, stated that LUZO's success is because of its "clear market demand, user-first design, and efficient execution." He further mentioned, "The beauty and wellness segment in India is going digital, and LUZO is best poised to become a defining player in shaping its journey."
India's beauty and wellness services market is pegged at more than $20 billion, with much of it still fragmented and unorganised. LUZO's founders are banking on a tech-enabled, user-centric strategy to address long-standing inefficiencies like discovery, scheduling, and quality control, particularly for consumers with an inclination towards premium experiences.
The company is part of a larger batch of digital platforms reshaping antiquated offline markets like beauty, personal care, and wellness. Armed with new capital, LUZO will further intensify focus on product innovation, strengthen partner ecosystems in metros, and redouble efforts reaching younger, mobile-first consumers.
The startup's near-term growth objectives include expanding its footprint in top cities like Mumbai, Delhi NCR, and Bengaluru, and deepening backend infrastructure to enable a smooth, scalable platform.
• Raised $550,000 (approximately Rs 4.6 crore) in a seed funding
• By early-stage venture fund Enrission India Capital.
Salonsurf Ventures, the parent entity of LUZO an online marketplace for curated salon, spa, and wellness experiences has received $550,000 (approximately Rs 4.6 crore) in a seed funding round led by early-stage venture fund Enrission India Capital.
The round also had participation from various strategic investors, such as the founders of Swiggy's food ordering platform Dineout and jewelry brand Orra.
The Bengaluru startup stated the funds will be utilized to leverage its technology platform, augment its list of certified partners in Tier-1 cities, and boost brand awareness among urban consumers looking for premium grooming and wellness services.
LUZO was established in 2021 by Anurav Dave, Nikhil Kalwani, and Maan Jetley. The company provides a digital-led experience focused on making luxury wellness services easier to discover and book. LUZO accumulates and sorts out premium salons, spas, and clinics, allowing customers to easily search through, compare, and book appointments at vetted destinations.
'We want luxury wellness to be accessible and effortless,' said LUZO co-founder Anurav Dave."This investment underlines our future stage of development as we take the next leap of growth with deeper reach and enhanced user experience driven by technology.
LUZO's plan is to ride the increasing demand for personalized grooming and self-care among Indian urban consumers, particularly in metros. With more than 65% of the Indian population being under 35 years of age and a growing need for quality wellness services, the founders believe that there is a long growth runway for digital innovation in the category.
The platform focuses on a curated strategy, aiming at verified, highly-rated businesses and leveraging data-driven insight to connect users with appropriate offerings. From spas to massage therapies, LUZO wants to be the interface of choice for India's urban wellness enthusiasts.
Harsh Deodhar, Enrission India Capital Principal, stated that LUZO's success is because of its "clear market demand, user-first design, and efficient execution." He further mentioned, "The beauty and wellness segment in India is going digital, and LUZO is best poised to become a defining player in shaping its journey."
India's beauty and wellness services market is pegged at more than $20 billion, with much of it still fragmented and unorganised. LUZO's founders are banking on a tech-enabled, user-centric strategy to address long-standing inefficiencies like discovery, scheduling, and quality control, particularly for consumers with an inclination towards premium experiences.
The company is part of a larger batch of digital platforms reshaping antiquated offline markets like beauty, personal care, and wellness. Armed with new capital, LUZO will further intensify focus on product innovation, strengthen partner ecosystems in metros, and redouble efforts reaching younger, mobile-first consumers.
The startup's near-term growth objectives include expanding its footprint in top cities like Mumbai, Delhi NCR, and Bengaluru, and deepening backend infrastructure to enable a smooth, scalable platform.
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