Maidaan, a pioneering social edutainment platform, secured an undisclosed sum in a pre-seed funding round spearheaded by Inflection Point Ventures and EvolveX, with additional participation from Founder Circle. The investment will primarily fuel the platform's product enhancement, focusing on innovating content, games, and tournament structures. Maidaan represents a revolutionary peer-to-peer edutainment hub that is reshaping India's educational landscape for school students. By offering live, concise Olympiads and tournaments, Maidaan aims to provide a platform for students to expand their educational horizons and connect with peers beyond traditional schooling. With a vision to democratize and make peer interaction affordable and accessible, the platform aims to empower over 100 million Indian students from an early age. Maidaan's mission extends beyond classroom boundaries, fostering an environment where learning and personal development thrive, paving the way for a brighter future in K–12 education across India.

The founders, who grew up in households connected to the Indian Army, received their education in more than 10 cities across India, fostering an early appreciation for diverse experiences. Co-founder Judhajit Bal, a graduate of MDI, Gurgaon, previously achieved success with myHQ and gained valuable experience at Coca-Cola, shaping the vision of Maidaan. Co-Founder Shashank Awasthi, an ISB graduate, contributes over a decade of technical expertise from HSBC, Jivox, and Publicis Sapient, driving the growth of Maidaan's product and platform.

Rahul Wagh, Managing Director of Inflection Point Ventures, highlights that despite the digital age, education often relies on outdated methods and uninspiring textbooks. Maidaan challenges this by integrating learning into interactive games and quizzes, aiming to redefine the perception that education is confined to the classroom. By merging learning and gaming, Maidaan provides children with a seamless blend of education and play, offering a promising future not only for children but also for investors.

Expressing views on Maidaan's potential, Bhawna Bhatnagar, Co-Founder of EvolveX, mentioned that for many students, the first encounter with competition beyond school occurs at a national level. Lack of preparation for this reality often leads to an unpleasant shock, fostering self-doubt and a fear of competition that can hinder progress in a competitive environment. Parents recognize this challenge but struggle to find easily accessible solutions. Maidaan aims to change this narrative by providing every aspiring individual with a platform for self-discovery. EvolveX is dedicated to supporting Maidaan's mission by offering continuous assistance, mentorship, and guidance.