Mamaearth Looking to Raise $80-100 Million at $350-400 Million Valuation
A brand, by a parent, for the parent, Mamaearth, which is a Direct-to-consumer personal care brand is raising $80-100 million (Rs 600-750 crore) from its existing investors, valuing the company at $350-400 million.
It is expected that the round might be led by Sequoia Capital and Fireside ventures.
Sequoia India, Stellaris Ventures, Fireside Ventures, Marico's Rishabh Mariwala, Snapdeal founders Kunal Bahl and Rohit Bansal, and actor Shilpa Shetty Kundra are among the investors in the five-year-old business. It has raised more than $23.3 million to date.
Mamaearth is a brand that develops products from world-class research and attempts to solve every little problem that the parents face. The company was started by a couple of Varun and Ghazal Alagh in 2016, all the products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high quality, global standard products.
The company has also shifted its focus to becoming a personal care company. Despite the fact that the business sells mostly online, it has a physical presence in cities such as Delhi, Chennai, Kolkata, Mumbai, Nagpur, and Pune.
The company plans to provide a safe natural solution to problems ranging from morning sickness to baby colic in the future. Investors are optimistic about the company's future growth prospects and want to increase their stake.
According to reports from October of last year, the company's value had increased to Rs 2,000 crore from Rs 700 crore in January. At the time, Sequoia was reported to be investing another $30 million in the venture.
Mamaearth offers over 80 toxin-free, natural goods, including bamboo-based baby wipes, lotions, and face masks. Nykaa, MyGlamm, Sugar Cosmetics, Purplle, and Plum Cosmetics are among its competitors.
The pandemic has strengthened the business of online-led brands by hastening customer acceptance of digital technology and encouraging them to purchase more of these items. In the last three months, the majority of these businesses have completed a funding round.
It is expected that the round might be led by Sequoia Capital and Fireside ventures.
Sequoia India, Stellaris Ventures, Fireside Ventures, Marico's Rishabh Mariwala, Snapdeal founders Kunal Bahl and Rohit Bansal, and actor Shilpa Shetty Kundra are among the investors in the five-year-old business. It has raised more than $23.3 million to date.
Mamaearth is a brand that develops products from world-class research and attempts to solve every little problem that the parents face. The company was started by a couple of Varun and Ghazal Alagh in 2016, all the products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high quality, global standard products.
The company has also shifted its focus to becoming a personal care company. Despite the fact that the business sells mostly online, it has a physical presence in cities such as Delhi, Chennai, Kolkata, Mumbai, Nagpur, and Pune.
The company plans to provide a safe natural solution to problems ranging from morning sickness to baby colic in the future. Investors are optimistic about the company's future growth prospects and want to increase their stake.
According to reports from October of last year, the company's value had increased to Rs 2,000 crore from Rs 700 crore in January. At the time, Sequoia was reported to be investing another $30 million in the venture.
Mamaearth offers over 80 toxin-free, natural goods, including bamboo-based baby wipes, lotions, and face masks. Nykaa, MyGlamm, Sugar Cosmetics, Purplle, and Plum Cosmetics are among its competitors.
The pandemic has strengthened the business of online-led brands by hastening customer acceptance of digital technology and encouraging them to purchase more of these items. In the last three months, the majority of these businesses have completed a funding round.
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