A Mumbai based Men’s luxury brand Haldèn has recently declared that, they have raised Rs. 5 crore in a seed funding round led by Prajay Advisors which is a Mumbai-based family office.

The company was founded by two cousins named Anuj Beriwal and Mukund Singhal, with an aim to offer premium luxury products accessible at affordable prices.

Currently, the brand offers a variety of products, including belts, eyewear, accessories, travel goods, and business essentials, all designed with a focus on quality and affordability.

The company has claimed that, it has served more than 1lakh customers from various Tier 1 and Tier 2 cities across India.

The startup mentioned that, they have raised this fund for expanding their presence in the market and magnify their product range to mar their footprints in new online and retail markets.

Mukund Singhal mentioned, "The fundraising will be strategically used to expand Haldèn’s offline presence too. The goal is to enhance brand visibility, increase sales, and penetrate new online and retail markets."

Anuj Beriwal noted, “We are thrilled with the support and confidence shown by Prajay Advisors. This funding will enable us to expand our product line and enhance our brand presence. Our goal is to make luxury products accessible to a wider audience while maintaining the quality and affordability that our customers expect. "

Prakash Mody of Prajay Advisors mentioned, "Both Mukund and Anuj have a profound understanding of the modern man's requirements, blending exceptional design with superior materials to ensure optimal fit and comfort."