Team StartupCity

• Meolaa raised $6 million in pre-Series A round led by General Catalyst and Claypond Capital.
• The startup uses AI to cut FMCG product development from years to months.
• Funds will boost AI infrastructure, expand personal care lines, and strengthen distribution.

AI powered FMCG startup Meolaa has raised $6 million in a pre-Series A funding round to accelerate its digital first growth and reimagine how consumer brands are built. The round was led by General Catalyst, with participation from Claypond Capital (the investment office of Dr. Ranjan Pai), Colossa Ventures, Kunal Shah, Turbostart Global, and other existing investors.

Founded in 2023 by Ishita Sawant, Meolaa focuses on solving long standing inefficiencies in traditional FMCG product cycles that usually take 18 to 24 months. The company’s AI driven platform integrates market intelligence, product design, packaging, branding, and supply chain optimization enabling faster, data backed brand creation.

Ishita Sawant, Founder and CEO of Meolaa, said, “With General Catalyst’s support, we’re shaping a new kind of FMCG ecosystem, one powered by data, insights, and culture”. She added, “Our first brand, HIRA, shows how products rooted in real consumer needs can scale quickly and connect deeply”.

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According to Neeraj Arora, Managing Director at General Catalyst, Meolaa stands out for its “AI native approach that replaces traditional R&D with intelligent systems capable of compressing brand development timelines”.

The startup plans to use the new funding to strengthen its AI and data science infrastructure, expand into personal care categories, and enhance distribution networks across high demand consumer markets.