Team Startupcity

• Mithila Foods secured  Rs 1.5 Cr seed funding from AJVC to expand Bihar-based FMCG products.
• Startup crossed  Rs 3 Cr annualised revenue in under five months with 20+ SKUs.
• Distribution spans 4,000+ pin codes via Amazon, Flipkart, and offline retail in tier I & II cities.

Mithila Foods, an FMCG startup championing Bihar’s traditional food products, secured  Rs 1.5 crore in seed funding from AJVC, the investment firm founded through Aviral Bhatnagar. The company will channel the funds into expanding distribution, strengthening its supply chain, and launching new product categories inspired through Bihar’s culinary heritage.

Founded in January 2025 through Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods offers staples such as sattu, roasted chana, makhana, and katarni chuda, targeting both consumers in Bihar and urban markets across India.

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Within five months of launch, the startup claims it has crossed  Rs 3 crore in annualised revenue, introduced more than 20 SKUs, and reached over 25,000 customers across 4,000 pin codes. Starting from a small warehouse in Dumka, Mithila Foods has expanded nationwide, serving migrant communities and urban buyers through online platforms like Amazon and Flipkart, as well as offline retail in tier I and tier II cities.

AJVC typically invests  Rs 1.5 crore for a 9% equity stake in early-stage startups. To date, the firm has backed nine pre-seed ventures across AI, B2B, consumer brands, and consumer technology, with several based in regions such as Assam and Jharkhand. In March 2025, Aviral Bhatnagar’s A Junior VC (AJVC) closed its first  Rs 100 crore fund to support pre-seed stage startups in India.