• Mythik's $15 million seed fund is the biggest in India's media tech space.
• The funding lured a range of well-known investors.
• The firm wants to popularize Eastern mythology and storytelling all over the world.

Jason Kothari-led Mythik announced on Wednesday that it has raised $15 million in a seed funding round, which the company states is the largest seed round ever in India's media technology space.

The massive investment is made by an array of investors with diverse backgrounds, indicating a keen interest in new entertainment businesses. Prominent participants of this investment round are Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Family Office of Shah Rukh Khan, Patni Family Office, Saif Saeed Ghobash (Secretary General, Abu Dhabi Executive Council), Jaynti Kanani (Co-founder at Polygon), Pravin Jain (Founder at Tridiagonal AI), Marc Younan (ex-Principal at Redbird Capital), and Deepen Parikh (Co-founder at Courtside Ventures).

Jason Kothari, former CEO of Housing.com, launched this new company last month, introducing Mythik as a new entrant in the Indian entertainment industry with an international outlook.

The firm hopes to fill the cultural divide by presenting Eastern mythology, folklore, and history to global audiences. Mythik's goal is to produce a distinct entertainment experience that appeals to various audiences, hoping to craft a version of "Disney from the East," as described in their official press release.

The capital will support Mythik in creating a variety of content that showcases rich Eastern stories, cashing in on the increased international demand for diverse storytelling. Utilizing cutting-edge technology and creative storytelling methods, Mythik aims to create movies, shows, and other content celebrating the richness and diversity of Eastern cultures.