Team StartupCity

• Neulife secures $1 Million seed funding co-led by Subhkam and Singularity Ventures.
• Funds to boost R&D, innovation, and global expansion.
• Aims to capture 15% of India’s premium protein market by 2028.

Mumbai-based performance nutrition brand Neulife has raised $1 million in its first seed funding round co-led by Subhkam Ventures and Singularity Ventures. The round also saw participation from Sunicon Ventures, Cosma Ventures, and select HNIs. Prior to this, the company had been completely bootstrapped.

Founded in 2014 by fitness industry veteran Samit Gupta, Neulife focuses on science-driven, protein-forward nutrition. The fresh capital will be used to strengthen product innovation, clinical research, expand its protein portfolio, and accelerate global growth.

Samit Gupta, Founder & CEO, said, the funding marks a key milestone for the brand’s mission to create metabolically superior proteins. “As a ketogenic athlete, I’ve long seen the gap in protein products. With Neulife, we’re changing that through our patented Ketofuel® MCT technology, which delivers better absorption and energy efficiency” , he said.

Subhkam Ventures partner Rishabh Kathotia noted that Neulife’s science-first approach addresses major gaps in India’s performance nutrition space, while Yash Kela of Singularity Ventures highlighted the brand’s strong R&D and innovation-led strategy as key differentiators.

Also Read: Accel and Prosus Join Forces to Back Indian Deep-Tech Startups

Neulife operates one of India’s earliest in-house R&D units in the nutrition sector, with five patents (two granted, three pending). Its flagship products include PRO STANDARD WHEY (2023) and SUPER ISOLATE (2024), both powered by Ketofuel® MCTs for 30% higher protein efficiency.

Backed by new investors, Neulife plans to grow its presence rapidly and raise an additional $3 million by end-2026 to scale further.