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Neuroscience-Founded Startup Ivory Rakes in $1 Million in Funding

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Ivory, a brain health startup, has raised $1 million in a funding round co-led by IIM-A Ventures and Capital A. The round also included participation from 1Crowd, Stanford Angels, and angel investors Dr. Sanjay Arora, Adarsh Narahari, and Juhi Bhatnagar.

Earlier this February 2024, the agetech startup raised another $500,000 in a round of funding led by early-stage venture capital firm Capital A. The funds raised will be utilized for scaling distribution in India and further developing its cognitive evaluation tech. The team plans to invest in research for setting cognitive health benchmarks for the Indian demographic, establishing AI capabilities for tailormade assessments, and venturing into new markets.

Ivory was established in October 2022 by Rahul Krishnan and Isaac John with the mission of using digital tests grounded in neuroscience to identify cognitive decline at an early stage. The firm aims at developing preventive measures against neurodegenerative diseases and addressing the problem of underdiagnosis of cognitive impairment.

Ivory partners with healthcare providers, psychologists, insurers, and companies like Ather Energy, WeWork, and PUMA to offer clinical-grade cognitive testing via its app. The startup also featured on Shark Tank India Season 4 and published a Brain Health Report. Ivory provides FDA-approved tests and brain training via its app, supported by investors like TDV Partners, Stanford Angels,and several angel investors.