During a pre-seed funding cycle, ofScale, a distribution-as-a-service platform, secured $375,000 primarily led by First Cheque. Other investors like Abhishek Goyal, Mekin Maheshwari, Revant Bhate, Matrix Partners India DeVC and Relentless VC also contributed to this funding round.

The fresh capital injection aims to drive product development, specifically focusing on empowering brands through data-driven decision-making capabilities and strengthening efforts to enhance sales throughput. Suvigna Shour, Co-Founder & CEO of ofScale, mentioned, "Expanding offline presence is critical for every D2C brand that gains traction online. ofScale supports effective offline initiatives, with over 15 growing beauty and personal care brands successfully launching offline retail using our platform in the past year".

ofScale is actively aiding companies in the health and personal care sectors to establish affordable physical retail presence. Shour added, "Our platform enables brands to efficiently execute smaller-scale offline initiatives". The Bengaluru-based company is reportedly assisting prominent direct-to-consumer (D2C) beauty and personal care brands like Bodywise, Deconstruct, Arata, Paradyes, Wishcare, and Hair Originals. Founded in 2022 by Tarun Kedia, Vijay Akkaladevi, and Suvigna Shour, ofScale simplifies distribution through technology, aiming to facilitate effortless large-scale adoption.