
Onecode raises $5 million in funding round led by Sequoia Capital India's Surge & Others

Bengaluru-based OneCode, a sales ecosystem digitisation platform, announced $5 million in funding round led by Sequoia Capital India's Surge and Nexus Venture Partners, with participation from WaterBridge Ventures.
The funding of OneCode is also supported by angel investors Aakrit Vaish (Haptik), Amrish Rau (Pine Labs), Anand Chandrasekaran, Arjun Vaidya, Ashish Dave (Mirae Asset), Cloud Capital, Gaurav Munjal (Unacademy), Harshil Mathur (Razorpay), Jitendra Gupta (Jupiter Money), Kunal Shah, Lalit Keshre (Groww), Miten Sampat, Pravin Jadhav (Raise Financial Services), Rahul Mathur (Bimape), Sandeep Srinivas (Redcarpet), Sujeeth Kumar (Udaan), Sweta Rau, and Vivek Ananda (Bounce).
OneCode connects a network of sales agents to a pool of potential customers who are not necessarily tech-savvy. The startup's mission is to digitise 50 million sales agents in India, bridging the gap between brands and potential buyers who may require in-person interactions and physical touch points before making a purchase.
“OneCode helps to provide brands with an outsourced sales army, which empowers people in Tier-II and Tier-III cities to become sales agents with a steady source of income. Even during these tough times, it’s heartening to see how we can still provide our sales agents with livelihood from the comfort of their own homes,” said Manish Shara, Co-founder of OneCode.
The platform collaborates with a number of financial institutions, including banks, discount brokers, and credit card companies such as ICICI Bank, Axis Bank, and RedCarpet. These companies are able to expand their distribution in Tier II and III cities by leveraging technology to mobilise their agent network.
Pratik Poddar, Principal, Nexus Venture Partners, added, "We believe that India is a unique market where you can create a lot of value by empowering distribution partners. Manish and Yash are solving a large problem for the 50 million agents and financial services institutions, and we are very excited to back the OneCode team."
Manish Shara and Yash Desai founded OneCode in March 2019. Manish is a Rajasthan University computer science graduate who previously founded and sold two startups.
Manish and Yash previously worked together at Dineout, a restaurant tech solutions company that caters to individuals and businesses, where Manish led the product department and Yash, who has an MBA from Hult International Business School in San Francisco, was a business head.
Surge's fifth cohort of 23 companies has developed new digital solutions to help companies and individuals live, work, and learn better in a rapidly changing Southeast Asian landscape.
The funding of OneCode is also supported by angel investors Aakrit Vaish (Haptik), Amrish Rau (Pine Labs), Anand Chandrasekaran, Arjun Vaidya, Ashish Dave (Mirae Asset), Cloud Capital, Gaurav Munjal (Unacademy), Harshil Mathur (Razorpay), Jitendra Gupta (Jupiter Money), Kunal Shah, Lalit Keshre (Groww), Miten Sampat, Pravin Jadhav (Raise Financial Services), Rahul Mathur (Bimape), Sandeep Srinivas (Redcarpet), Sujeeth Kumar (Udaan), Sweta Rau, and Vivek Ananda (Bounce).
OneCode connects a network of sales agents to a pool of potential customers who are not necessarily tech-savvy. The startup's mission is to digitise 50 million sales agents in India, bridging the gap between brands and potential buyers who may require in-person interactions and physical touch points before making a purchase.
“OneCode helps to provide brands with an outsourced sales army, which empowers people in Tier-II and Tier-III cities to become sales agents with a steady source of income. Even during these tough times, it’s heartening to see how we can still provide our sales agents with livelihood from the comfort of their own homes,” said Manish Shara, Co-founder of OneCode.
The platform collaborates with a number of financial institutions, including banks, discount brokers, and credit card companies such as ICICI Bank, Axis Bank, and RedCarpet. These companies are able to expand their distribution in Tier II and III cities by leveraging technology to mobilise their agent network.
Pratik Poddar, Principal, Nexus Venture Partners, added, "We believe that India is a unique market where you can create a lot of value by empowering distribution partners. Manish and Yash are solving a large problem for the 50 million agents and financial services institutions, and we are very excited to back the OneCode team."
Manish Shara and Yash Desai founded OneCode in March 2019. Manish is a Rajasthan University computer science graduate who previously founded and sold two startups.
Manish and Yash previously worked together at Dineout, a restaurant tech solutions company that caters to individuals and businesses, where Manish led the product department and Yash, who has an MBA from Hult International Business School in San Francisco, was a business head.
Surge's fifth cohort of 23 companies has developed new digital solutions to help companies and individuals live, work, and learn better in a rapidly changing Southeast Asian landscape.