Team StartupCity

• ONYA raises Rs 5.5 Crore pre-seed round led by Zeropearl VC
• Funds to fuel offline retail expansion in major cities
• Brand pushes sustainable, affordable lab-grown diamond jewelry

Lab-grown diamond jewelry brand ONYA has secured Rs 5.5 crore in a pre-seed funding round led by Zeropearl VC, with additional backing from several angel investors, including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal, along with Amal Mishra and Alkendra Pratap Singh.

The Bengaluru-based startup plans to use the new capital to scale its offline retail presence across major Indian cities. The company said the investment will help strengthen its footprint as demand for sustainable and affordable luxury jewelry continues to grow in India.

Founded in 2024 by Himani Yadav and Gaurav Choudhary, ONYA offers contemporary lab-grown diamond jewelry designed for everyday wear. The brand positions itself as a modern luxury label with a strong focus on sustainability, customization options, and consumer education through its knowledge hub. ONYA aims to challenge the traditional notion of fine jewelry by offering pieces that deliver high brilliance at about 20% of the cost of natural diamonds. It also provides customers a Lifetime Exchange and Buyback guarantee to build long-term trust.

Also Read: Mirana Toys Raises Rs 57.5 Crore to Scale Manufacturing and Global Expansion

Himani Yadav, Co-Founder of ONYA, shared that ONYA emerged from personal experience rather than a business plan. “My engagement ring was a lab-grown diamond long before it became mainstream. That moment made me realize how many people wanted meaningful jewelry but felt priced out”, she said.

In under a year, the startup has grown to four profitable high-street stores in Bengaluru, reaching a monthly revenue run rate of Rs 2 crore. ONYA now plans to widen its product range, open more experiential retail stores, and deepen its connection with India’s rising base of conscious luxury shoppers.