Team Startupcity

• Plush raises  Rs 40 Cr in growth funding led by Rahul Garg, with participation from Blume Founders Fund and others.
• Targeting  Rs 200 Cr ARR, Plush currently operates at  Rs 100 Cr ARR with EBITDA-level profitability.
• 84% YoY revenue growth and expanding offline presence to become a leading personal care brand.

Plush, the modern personal care startup, has raised  Rs 40 crore in a new growth financing round led by Rahul Garg, with further support from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, and strategic investors such as Sumit Jalan and Ajay Kumar Aggarwal.

The firm, which was started in 2019 by Prince Kapoor and Ketan Munoth, had earlier raised  Rs 26 crore and is now at an annual recurring revenue (ARR) of  Rs 100 crore with EBITDA-level profitability. It is now looking to double that with  Rs 200 crore ARR as it enters its next expansion phase.

With a product range that spans period care, intimate wellness, hair removal, and self-care essentials, Plush has emerged as a community brand built around clean, effective products for women. It achieved an 84% YoY growth in revenue at  Rs 28.87 crore in FY24 and is forecasting FY25 revenue of  Rs 65 crore, even after registering a reported loss of  Rs 4.4 crore during the previous fiscal.

Co-founder Ketan Munoth shared, “At Plush, we’re not just building products we’re driving a movement centered on comfort and real needs.” Prince Kapoor added that the new capital will be used to expand Plush’s offline presence and build a deeper market connection.

Investor Rahul Garg said, "Plush has all the right things going brand loyalty, capital efficiency, and high repeat use. Their vision makes them well-positioned to become a household name in daily wellness."