Team Startupcity

• Plum commits Rs 200 crore to scale healthcare services, blending insurance with preventive care, telehealth, and wellness offerings.
• Insurtech firm eyes 10 million users by 2030, expanding from group benefits to individual health insurance for India’s underserved population.
• Data-driven approach with AI tools like PolicyGPT aims to boost health outcomes, reduce hospitalizations, and bridge India's insurance gap.

Indian insurtech firm Plum has launched an ambitious growth plan, investing a hefty Rs 200 crore (approximately US $24 million) in taking its healthcare-centric vertical to scale. The strategic decision, rolled out on July 15, 2025, is Plum's most recent attempt to revolutionize the space of health insurance in India by fusing insurance with preventive, tech-savvy care.

Set up in 2019 by Abhishek Poddar and Saurabh Arora, and funded by Tiger Global and Peak XV Partners, Plum has established itself by changing the face of group health and wellness insurance for more than 3,500 corporate customers. Its platform provides a full-stack suite including telemedicine, wellness benefits, and a hassle-free claim which so far has facilitated premiums in excess of $120 million. The fresh Rs 200 crore investment, however, reflects a bold shift into healthcare services proper.

The investment will fuel a multi-faceted expansion: growing preventive and digital health services, expanding telehealth, and extending wellness offerings. It is already the home to Plum Perks a benefits platform with wellness brands such as HealthifyMe, PharmEasy, and Cloudnine Plum is now expanding its ambit to include personal insurance within its platform targeting 10 million people by approximately 2030.

This pivot responds to a glaring insurance gap in India: as of mid-2022, only about 35% of the population was covered, with an estimated 400 million lacking adequate health insurance. Plum’s co-founder and CEO, Abhishek Poddar, frames this investment as a dual mission: not only to facilitate more affordable and transparent insurance access but also to tangibly improve health outcomes and cut hospitalizations.

The Rs 200 crore investment betrays Plum's intent to seriousness in integrating healthcare into its product DNA and extending its services from automating employee benefits to individual insurance for a greatly underserved base. With its technology-led strategy from automated claims to telemedicine the company is looking to further entrench its impact on health equity in India.

Along the way, Plum will be using data analytics and AI to keep innovating. From introducing PolicyGPT earlier to demystify policy understanding, to using digital tools for wellness monitoring and preventive care, each component is moving in sync with its overarching vision a world where affordable, tailored health insurance is the norm, and not the exception.