Point AI Raises $5.3 Million to Boost AI Solutions for E-Commerce
- Secures $5.3 million in funding led by Yali Capital
- To expand AI products, customer acquisition, and core operations
- Focuses on reducing returns and improving conversions for online retailers
Point AI, an AI-driven e-commerce services startup formerly known as Try ND Buy, has raised $5.3 million in a funding round led by Yali Capital. The fresh capital will help the company enhance its product suite, strengthen engineering capabilities, and accelerate customer acquisition across e-commerce segments.
The platform uses artificial intelligence to help online retailers optimise conversions, minimise product returns, and personalise shopping experiences. By integrating commerce data, customer behaviour signals, and supply chain inputs, Point AI’s technology delivers actionable insights to boost online sales and operational efficiency.
The company aims to partner with e-commerce platforms, online marketplaces, and direct-to-consumer (D2C) brands to streamline return-heavy product categories and improve profitability. Its focus is on tackling key retail challenges such as pricing, inventory, and customer engagement using deep AI models.
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Point AI competes with global and domestic players like Criteo, Algonomy, and Fractal Analytics, carving out a niche in return optimisation and commerce analytics.
With this new funding, the startup plans to onboard large retail partners and expand into international markets, reinforcing its mission to make e-commerce smarter, faster, and more profitable through AI-driven insights.
