Team StartupCity

• DecorTwist secures $200,000 in bridge pre-Series A funding
• Plans to strengthen inventory, launch new products, and expand to quick commerce platforms
• The D2C brand has already served 100,000+ customers with strong repeat purchase rates

Home decor startup DecorTwist has raised $200,000 in a bridge pre-Series A round, led by angel investor Tejas Paresh Lodaya. The funding will help the company launch new product categories, bolster inventory, and expand into quick commerce platforms to meet rising consumer demand.

Founded in 2022, DecorTwist is a direct-to-consumer (D2C) brand that focuses on offering affordable, eco-friendly, and stylish home decor to Indian households. The company has already generated Rs 12.5 crore in revenue, served over 100,000 customers, and boasts a 17% repeat purchase rate, showcasing strong customer retention.

DecorTwist’s products range from kitchenware and dining items to storage and pooja essentials, are currently available on platforms like Amazon, Flipkart, and Myntra. With the new funding, it aims to scale distribution further by tapping into quick commerce channels.

Anupam Rajey, Founder of DecorTwist, said, "This investment is a big step forward". He added, “Our goal is to build a brand that lasts generations responsible, profitable, and loved by customers. With this support, we’ll grow stronger, reach more households, and bring thoughtful designs to everyday living”.

Also Read: WeHouse Raises 25 Crore for Tech Driven Home Building

Investor Tejas Paresh Lodaya, praised Rajey’s data driven approach, calling him a leader who understands how to turn insights into real business outcomes.

India's home decor market is expected to hit $30 billion by 2026, and DecorTwist is positioning itself to become a top D2C player in the space.