Team Startupcity

• POP raises $30 million from Razorpay to enhance loyalty-led fintech services.
• Over 6 lakh daily UPI transactions and 1M+ monthly active users within a year.
• Plans to deepen rewards engine (POPcoins) and expand D2C and credit partnerships.

As part of a strategic effort to transform India's digital payments and commerce ecosystem, fintech startup POP from Bengaluru has received $30 million in funding from Razorpay, one of India's leading full-stack financial services companies. The investment represents Razorpay's increased efforts towards filling two perennial gaps in India's digital world: high merchant customer acquisition costs and the lack of strong loyalty and rewards offerings for consumers.

Started by Bhargav Errangi, POP is leading the charge in a "rewards-first" strategy for digital transactions. The company has a consumer payments app which not only facilitates UPI-based payments but also co-branded credit and D2C commerce, building a seamless and interactive financial experience for consumers. Central to its ecosystem is POPcoins, a self-developed rewards engine that rewards user engagement and repeat purchases on multiple platforms and brands.

The addition of new capital will be used to enhance product capabilities, build out POPcoins rewards architecture, and establish deeper integrations with top lifestyle and direct-to-consumer (D2C) brands in India. The vision is to build a sticky, loyalty-based ecosystem that drives user retention while providing more value to merchants.

"POP is transforming India's digital commerce with a loyalty-first perspective. We think this investment will accelerate their vision towards creating a more rewarding and connected financial experience for users and businesses alike," mentioned a Razorpay spokesperson.

As Indian consumers increasingly demand more than pure transactional convenience, POP is counting on personalized rewards, frictionless commerce, and credit empowerment to fuel the next great wave of fintech adoption.