PowerUp Money Secures $12 Million to Scale Mutual Fund Advisory
- Peak XV leads $12 Mn Series A, with support from Accel, Blume Ventures, Kae Capital, 8i Ventures, and DevC.
- Funds to strengthen research, scale advisory products, and expand investor education initiatives.
- Rapid growth with over 5 lakh users in eight months, tracking Rs 65,000+ crore in assets.
PowerUp Money, a wealthtech startup focused on mutual fund advisory, has raised $12 million in a Series A funding round led by Peak XV, with participation from existing investors Accel, Blume Ventures, and Kae Capital. The round also saw continued support from 8i Ventures and DevC, coming just six months after the company closed a $7.2 million seed round.
Founded in 2024 by Prateek Jindal, PowerUp Money is building a research-driven, zero-commission mutual fund advisory platform aimed at making unbiased investment guidance affordable and accessible to Indian retail investors. As a SEBI-registered Registered Investment Advisor (RIA), the company positions itself as fully aligned with long-term wealth creation rather than product commissions.
The fresh capital will be used to strengthen research and advisory capabilities, scale its subscription product PowerUp Elite, launch a new premium offering called PowerUp Infinite, and invest in financial literacy and investor education initiatives, the company said.
PowerUp’s app allows users to review their mutual fund portfolios at no cost, offering insights into performance and portfolio health. Its flagship paid product, PowerUp Elite, is priced at Rs 999 per year and provides personalized fund selection, portfolio reviews, rebalancing, asset allocation, and end-to-end guidance backed by institutional-grade research.
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The upcoming PowerUp Infinite will offer a fully managed advisory experience, including one-on-one advisor access, goal-based planning, and customized investment strategies delivered with transparency and no product bias. Together, the two offerings aim to cover a wide range of investor needs, from app-led guidance to high-touch advisory services.
Within just eight months of launch, PowerUp Money claims to have onboarded over 5 lakh users and is tracking more than Rs 65,000 crore in assets. Its paid offering has attracted 25,000+ subscribers, and the company now targets 10 million users over the next three years as it looks to shape the future of retail wealth management in India.
