Zoff, a startup providing premium Indian spices has successfully secured Rs.40 crore ($4.8 million) from JM Financial Private Equity via JM Financial India Growth Fund III.

Previously the startup has raised funding in Shark Tank India from Aman Gupta, the Co-Founder of boat.

The raised funding will be utilized to launch new products and services and extend the business footprints into a fresh segment such as condiments, cooking pastes & seasoning kits, ready-to-cook spices, and reinforce its distribution network for offline services through general trade, contemporary trade channels and many other retail outlets, the startup noted in a press release.

According to the Raipur-based company, it has a fully automated manufacturing unit which utilizes cold grinding technology to preserve the flavor and aroma of raw spices. The brand claims that its multi-layered ziplock packaging ensures the spices remain fresh for an extended period.

Established in the year 2018 by Akash & Ashish Agrawal, Zoff focusses in high quality spices. The startup provides a selected array of spices, dry fruits & wholesome food products. It specializes on offering high ended and quality ingredients that upraise the culinary creation, health and taste of the consumers.

The startup competes with major and well-established brands like Everest and MDH.

Expressing to this Fundraise, Akash Agrawal, Co-Founder of Zoff, “Securing funding from JM Financial Private Equity is a significant milestone for us”.

He added, “Our Company has witnessed exponential growth in the last couple of years and this investment will further drive us to scale our operations and expand our reach simultaneously. At Zoff, our state-of-the-art, automated plant with upgraded technology makes our commitment to deliver safe and hygienic products to our consumers”.