Through its Catalyst investment strategy, Livpure, a manufacturer of air conditioners and water purifiers, has raised approximately Rs.25 crore (approximately $3 million) from Ncubate Capital Partners and Rs.208 crore (approximately $25 million) from M&G Investments.

According to Livpure’s press release, the proceeds will be used to accelerate category expansion, product development, product expansion, product offerings, market presence, and consumer needs in the home category.

Livpure, which was established in the year 2012 by Rakesh Malhotra and Navneet Kapoor, sells, among other things, air coolers, kitchen appliances, mattresses, sleep accessories, air purifiers, and subscription-based water purifiers.

According to startup data intelligence platform TheKredible, as of the most recent funding round, Navodhyam Trust, which is owned by the founders, held more than 50% of the company, followed by Lakshya Holding, which held more than 10%.

To date, it has raised nearly $80 million. Livpure competes with DrinkPrime, a startup funded by venture capital that recently raised $3 million under the leadership of SIDBI Venture Capital. Omidyar Network India and Peak XV’s Surge are two other notable investors in DrinkPrime. Livpure faces well established competitors like Eureka Forbes’ Acquaguard and ZunPure in the subscription model.

Livpure’s operating revenue increased by 35% to Rs.294 crore for the fiscal year that ended in the month of March 2023, while the company’s losses only increased by 10% to Rs.48.62 crore. More than 80% of Livpure’s total collection comes from the water purifier business, which has been the main source of revenue.

The business claims to have experienced a 45 percent increase across all business segments in the first quarter of the current fiscal year (FY25), despite the fact that it has yet to submit an annual report for FY24.