Team Startupcity

·  R for Rabbit secures $27M Series B funding led through Filter Capital and co-led with 3one4 Capital, enabling early investor exit.

·  Baby care brand reports 35% CAGR since FY21 with FY25 ARR crossing $30M, driven by innovation and affordability.

·  Fresh capital to fuel expansion across distribution, product development, and digital initiatives to capture India’s booming baby care market.

Baby products brand R for Rabbit has secured $27 million in Series B funding, a mix of primary and secondary transactions. Filter Capital led the round, with co-investment from 3one4 Capital, enabling an exit for early investor Xponentia Capital. IndigoEdge acted as financial advisor.

Founded in 2014, R for Rabbit focuses on safe, design-led, and affordable baby gear and care products. The fresh capital will fuel distribution expansion, product innovation, and digital initiatives. The company has achieved a 35% CAGR since FY21 and is on track for an ARR above $30 million in FY25.

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Commenting on the raise, Founder & CEO Kunal Popat said the investment strengthens the brand’s push for “innovation, reach, and customer experience” as India’s baby care market grows with higher disposable incomes and demand for quality products.

Investors highlighted their conviction in the brand’s growth story. Sumit Sinha, Co-founder & Managing Partner at Filter Capital, said, “R for Rabbit has demonstrated strong product innovation, customer trust, and robust growth metrics. We’re excited to support a profitable, fast-scaling consumer brand.” Similarly, Anurag Ramdasan from 3one4 Capital added, “We look for consumer brands with category leadership and scalability R for Rabbit fits perfectly with this vision.”