Team Startupcity

• Rs 40 Cr Series A Raised led by RPSG Capital & DSGCP
• 2 Lakh+ Families Served with BPA-free kids’ products
• Rs 27,000 Cr Market targeted through local manufacturing & design expansion

Children's D2C brand Rabitat has raised  Rs40 crore (about $5 million) in a Series A round of funding, to scale its presence in the underpenetrated children's drinkware and foodware segment.

The funding round, which was completed in two tranches, was headed by RPSG Capital Ventures and DSG Consumer Partners and supported by strategic investors such as Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, and AG Ventures. Angel investors and The Souled Store founders, Curefit founders, and LivSpace founders also joined.

Founded by Sumit and Siddharth Suneja brothers, Rabitat has created a niche in the children product category with its emphasis on safe, functional, and aesthetically pleasing sippers, bottles, and lunch boxes. The products are manufactured from BPA-free, non-toxic materials that appeal to health-aware and design-aware parents.

With more than 2 lakh families already consuming Rabitat's products, the brand will use the funds to enhance its domestic manufacturing alliances, increase its pipeline of design and innovation, and create stronger consumer trust.

“We’re grateful that over 2 lakh families have brought Rabitat into their homes,” said CEO Sumit Suneja. “This capital will help us scale thoughtfully by working closely with Indian manufacturers and launching new, well-designed products that parents can trust.”

Co-founder and Chief Business Officer Siddharth Suneja added, “We’re building for a new generation of conscious parents those who demand both safety and style in everyday essentials for their children.”

Supporting the founders, Abhishek Goenka, Managing Partner, RPSG Capital Ventures, commented, "Sumit and Siddharth grasp the changing behavior of India's parents. Rabitat is at an interesting intersection of safety, design, and everyday practicality meeting a gap in a expanding under-served market."

Hariharan Premkumar, Partner at DSGCP, seconded the opinion: "Rabitat is building trusted, well-designed essentials for children, employing globally certified, BPA-free materials, reflective of today's educated parent's values."

Accurize was the sole financial advisor for the round, with Antares Legal providing legal advice.

India's Rs27,000 crore ($3.3 billion) market for drinkware and foodware among children is largely untapped. Rabitat's new funding is a strong move in direction of spearheading innovation in this fast-changing category.