Chennai based Startup Zepic which also has their corporate office in US is constructing a marketing automation platform to hyper-personalize customer engagement. The company has recently closed a $2.1 million pre-seed investment round.

The funding round witnessed the participation of VC firm Neon Fund which invested $500,000 along with angel investors working in senior positions at Apple, Chargebee, Freshworks, Microsoft, and Zoho also participating.

Zepic is a Software-as-a-service(SaaS) based startup which possesses ability to ingest business data of any form and from disparate sources. It is no code platform to fetch a self-service approach. The marketers create tailor made campaigns to individual customer preferences and behaviors. It assists its customer to collect and verify customer records as a single source for all teams to ensure consistency and accuracy in customer engagement.

Zepic was co-founded by Naveen Venkatesan, Bharathi Kannan Ravikumar, Sunil Kumar and Sreelesh Pillai, who have worked in SaaS majors Zoho and Freshworks in the past and come with over 20 years of B2B SaaS experience. It has a 20-member team in Chennai and counts HockeyAustralia and TourismFijias its pilot customers.

Sreelesh Pillai, the co-founder and business head said, “The funding will be used to further strengthen our product and engineering efforts. We will increase market outreach in the US and other markets.”

Naveen Venkatesan, the co-founder and product head exclaimed that with the current funding round, their aim is to expand their team of data scientists in Chennai. This expansion will enable them to incorporate additional components of Artificial Intelligence (AI) into the recommendation engine of their product.

Managing Partner of Neon Fund, Siddhartha Ahluwalia said, that he can truly rely on the experience of Zepic’s founding team and their interaction with global customers. He demanded that they definitely hold potential quality to become successful Saas startup of India.