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SaaS solution provider Vinculum Group secures the first tranche of their Series C funding

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Vinculum Group, a leading omnichannel retail SaaS (Software as a Service) solution provider, has successfully received the first part of its Series C funding round. The round was led by logistics unicorn Shiprocket, who operated as the corporate anchor investor. The funding, which includes a combination of debt and equity, stays undisclosed in terms of the amount. Notably, Accel Partners and Recur Club also participated in the round, providing debt financing to further support Vinculum Group’s expansion and development endeavours.

The recent development follows closely after Delhivery’s strategic investment in Vinculum. Delhivery confirmed that this investment marked the initial phase of a potential two-stage deal, giving Delhivery the opportunity to increase its ownership in Vinculum after a six-month period. This move indicates the growing interest and confidence in Vinculum’s potential within the industry.

By targeting Direct-to-Consumer (D2C) enterprises, the logistics startup aims to solidify its position as a comprehensive fulfilment solutions provider in this market segment. With Delhivery’s strategic investment in Vinculum, both platforms intend to collaboratively create an integrated stack, encompassing a full suite of post-purchase services catering to the diverse needs of D2C brands. This partnership seeks to enhance its offerings, providing D2C brands with a seamless and efficient end-to-end solution for their logistics and post-purchase requirements.

Delhivery has expressed that a more profound integration with Vinculum’s Order Management System (OMS) will result in a pioneering fully-integrated End-to-End (E2E) solution. Established in 2007 by Venkat Nott, Annajee Nott, and Deepak Singla, Vinculum Group specializes in providing omnichannel SaaS software for e-commerce brands. Through its platform, brands can efficiently syndicate product data, extend their reach by leveraging online marketplaces, and effectively manage orders and inventory across multiple channels. This suite of services offers a comprehensive and streamlined approach to empower e-commerce businesses with the tools needed to optimize their operations and expand their market presence.

Vinculum’s SaaS platform boasts a substantial customer base, serving over 400 clients. The platform offers versatile fulfilment capabilities, facilitating seamless operations at any stage of the supply chain. With support for both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketplaces, Vinculum empowers businesses to efficiently manage their operations and cater to diverse market segments, enhancing their overall efficiency and customer experience.

Venkat Nott, who is also the CEO of Vinculum Group, said, “We are thrilled with the successful completion of the first tranche of our Series C round. This funding round reaffirms the tremendous potential and allure of SaaS software and the omnichannel retailing sector". With the newly acquired funding, Vinculum plans to focus on strategic expansion by hiring key talent and accelerating its product development efforts, as stated by Nott.

This funding milestone for Vinculum Group coincides with a stabilizing funding environment within India’s startup ecosystem. After two years of notably higher funding activity, the current funding landscape seems to have returned to levels similar to those seen in 2020. Despite this, Vinculum’s successful Series C funding round demonstrates the continued investor interest and confidence in the potential of the company and its innovative solutions.

In India, the e-commerce sector presents one of the most significant market opportunities, with projections indicating that it is poised to become a substantial $400 billion opportunity by the year 2030, as estimated by Inc42. This growth potential highlights the immense scope for businesses like Vinculum Group that provide omnichannel SaaS solutions to e-commerce brands, positioning them to capitalize on the thriving digital commerce landscape in the country.