Artificial intelligence (AI)-led sales pipeline readiness startup RevSure AI said it has raised $3.5 million in funding led by Innovation Endeavors, along with angel investors Katrin Ribant, Rick Scanlon, and Sharath Keshava Narayana.

RevSure claims to be building a first-of-its-kind sales pipeline readiness solution to connect marketing and sales funnels and help B2B software-as-a-service (SaaS) companies improve their pipeline readiness.

“B2B companies are struggling with driving predictable revenue growth that requires a combination of pipeline generation and pipeline conversion. While there are revenue intelligence tools for pipeline conversion and sales forecasting, intelligence for pipeline generation has been an afterthought.

An unpredictable pipeline leads to unpredictable revenue generation. We want to address this gap,” said Deepinder Singh Dhingra, founder and chief executive of RevSure. RevSure’s solution, which will become available in September, aims to provide intelligence that helps marketing, SDR, and sales leaders prioritise leads.

“While the entire sales tech stack and revenue intelligence ecosystem has continued to evolve over the last decade, it is still in great need of integration and insights necessary for today’s sales, marketing, and revenue teams to be successful,” said Harpinder Singh, partner at Innovation Endeavors.

“We are thrilled to be leading the seed round of RevSure as it launches out of stealth to help solve one of the stickiest revenue problems yet to be addressed sales pipeline generation intelligence."