Samaaro Raises $500,000 for Expansion Plans
- Bengaluru based Samaaro raises $500,000 in Pre-Series A led by Inflection Point Ventures.
- The platform will expand in India and UAE while strengthening AI driven event marketing solutions.
- The startup already works with global enterprises like ICICI Lombard, Modon Properties, and Apex Group.
AI powered event marketing startup Samaaro has raised $500,000 in a Pre-Series A round, led by Inflection Point Ventures (IPV). Other investors in the round include Silver Needle Ventures, Lets Venture, SucSEED Indovation Fund, and angel investors Sagar Narola, Suryansh Jalan, and Gautam Kumar.
The fresh capital will help Samaaro expand its presence in India and the Middle East, focusing on mid- and large-scale enterprises that rely heavily on events for marketing. The funds will also drive AI led product development and boost the company’s global go-to-market strategy.
Samaaro’s platform enables enterprises to turn events into revenue by automating promotions, registrations, and follow ups, while providing real time insights into engagement and ROI. It has already earned a 4.9 NPS rating and works with leading clients including ICICI Lombard, Modon Properties, Apex Group, Varun Beverages, and the Ministry of Housing and Urban Affairs.
Founded by NIT Trichy graduates Purnank Prakash and Mayank Banka, Samaaro has its roots in their earlier venture, Tacnik Technology. Together, they have hosted more than 2,000 events across 40 countries, engaging over 10 million participants and serving Fortune 500 companies.
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Purnank Prakash, CEO of Samaaro, said, "We are reimagining how enterprises run events by making them smarter, data driven, and directly tied to revenue. This funding will allow us to expand globally and double down on AI innovation".
With enterprises increasingly turning to events as a key marketing strategy, Samaaro sees a $10 billion global opportunity, expected to grow to $24 billion by 2029.
